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@icandyla/FASHION ON THE STREETS

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LOUIS VUITTON

SPRING/SUMMER 2024 COLLECTION

8800 MELROSE AVE. WEST HOLLYWOOD, CA/3 JANUARY 2024

LOUIS VUITTON

DRESS LIKE PHARRELL

Camouflage goes damoglage.

 “I Candy,” as we call it, is in the “I” of the beholder. So, boy, did my eye – and eyes – get a lot of hard candy at the opening of Louis Vuitton’s Melrose pop up for the first menswear collection by new-ish LV Creative Director Pharrell Williams.

The designer/producer/artist/singer applied all his hybrid talents to it: pixilating LV’s famed Damier check in camo colors (“damoflage,” his nickname for it), breaking LV legacy bag The Speedy out of its long time canvas neutrals with real leather rainbow colors. The pop-up is decked out in gold Damier checked floors, the overwhelmingly male crowd was decked out in a variety of LV looks. Celebs like Barry Keoghan and Jaden Smith each wore it in their own way – as did big time influencers, models, movie producers, actors – and LV staff. And there were more LV bags than on any LV women’s runway. “Bags are all unisex now,” laughed one LV employee. “The man bag is dead.”

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