LAmoodboard.com

ABOUT US

STYLE EDITOR/WRITER

MERLE GINSBERG

Merle Ginsberg is an award-winning culture journalist covering the arts, style, beauty, lifestyle, entertainment – with a sociological, anthropological overview of the intersection where all these disciplines merge and influence our lives.

She’s been a staff writer/editor for Rolling Stone, E! Entertainment, W Magazine, Women’s Wear Daily, The Hollywood Reporter, Harper’s Bazaar ; a celebrity wrangler for W, Bazaar and THR; and a regular contributing writer of cover stories and style/entertainment features for Cosmopolitan, Marie Claire, Town and Country, Russian Vogue, Esquire China, Ladies Home Journal, People Magazine, The Daily Beast, The Cut, the New York Times T, the New York Post, New Musical Express, Elle Decor and international editions of Harper’s Bazaar. Her on-camera career has taken her from contributor of The Today Show to Good Morning America, E! Entertainment, A & E, CNN domestic and international, the BBC, Entertainment Tonight – all the way to judge on the first two seasons of Rupaul’s Drag Race (2009, 2010) and winning design contestant on Bravo’s Launch My Line (2010). She authored the 2005 New York Times/WSJ bestselling book Confessions of an Heiress for Paris Hilton, and the home design coffee book for Harper Collins, Hip Hollywood Homes.

Merle’s also a frequent public speaker and moderator. For several decades, she’s covered red carpets and runways for Oscar fashion, the Cannes Film Festival, Sundance, the Toronto Film Festival, the Golden Globes, the Emmy’s, New York Fashion Week, Paris Fashion Week, Milan Fashion Week, the Grammy’s, and penned many a travel, health, event, nightlife, décor, medical, plastic surgery and restaurant feature. She is currently Style Editor of Los Angeles Magazine since 2019, and a contributor to The New York Post, The Wrap website and LA Moodboard.

Among the actors she’s interviewed over a long career: Julia Roberts, Tom Cruise, Nicole Kidman, Jennifer Aniston, Ben Affleck, Anne Hathaway, Jennifer Lopez, Robert Downey Jr., Hugh Grant, George Clooney, Sean Penn, Natalie Portman, Brad Pitt, Madonna, Cher, Elizabeth Taylor, etc. Among the designers she’s interviewed: Michael Kors, Dolce & Gabbana, Alber Elbaz, Karl Lagerfeld, Marc Jacobs, Riccardo Tisci, Christopher Bailey, Donatella Versace, Gianni Versace, Thomas Maier, Kim Jones, Dries van Noten and Jean Paul Gaultier.

 

 

PHOTOGRAPHER/CREATIVE DIRECTOR

THOMAS DROTAR

A Midwesterner the moment he was born, Thomas Drotar couldn’t wait to leave. So, at 17 he joined the Marines and this is where he thinks his story begins. Always curious he went on to college on the GI Bill and studied Art History and Literature and graduated from the University of Michigan with no prospects and no job. He headed west and landed in San Francisco and started selling furniture to avoid starvation. He sold a lot of it and discovered he was really good at selling things and in doing so could make a lot of money. After a couple years he grew restless, quit and decided to circumnavigate the globe instead. He spent a year on the road exploring some of the most remote places imaginable.

Upon his return to the States Tom returned to San Francisco and started selling fur coats at the iconic I. Magnin store on Union Square. It was here he learned how to sell couture by his mentor Jessie Skates. It was about this time Tom discovered what he wanted to do, write screenplays. So during the day he sold on the sales floor and at night he went home and wrote. He wrote a promising story about a high-end grifter fur salesman who duped the social elite out of their jewelry. He submitted the screenplay and it started attracting lots of attention. So he moved to Los Angeles. While starving and waiting to make it as a writer Tom was offered a job working on a film set in the Art Department. It was a good paying gig and there was a lot of creativity involved. With his background in furniture and couture it wasn’t long before he moved up the food chain. He returned to school to learn illustration and design at UCLA and Art Center to improve his skills. Opportunities soon occurred because of his dedication and incredible work ethic. He became a Production Designer and for the next 25 years did nothing but. In the meantime, Tom taught himself software, tons of it. In fact you’re viewing some of it right now. Always the camera bug Tom started shooting events with Merle and decided it was time to create something unique. 

So the next chapter still remains to be written as we try to get our DIGITAL MAGAZINE project off the ground. I have always understood the potential of things, be it a product, presentation or a service. That is what has kept me in the running for as long as I have. What we are presenting to you with our approach I believe will be an invaluable asset to any business trying to expand their base of viewers in a way that delights and informs. Merle and I thank you for taking the time to consider our presentations and stand unequivocally behind them. 

Feel free to reach out with any questions. We are here to help.

310.753.6423

ABOUT US